The Daphne Guinness NARS campaign features the socialite and heiress as the model for FranÃ§ois Nars' latest makeup campaign. The whole shebang is part of a bid to promote the highly glamorous purple eyeshadow that was named after Daphne Guinness.
The over-the-top fashion collector was just right for the Daphne Guinness NARS campaign. Nars said of the makeup, â€œWhen I started thinking about colors that meant Daphne to me, purple felt right.â€
Implications - In today's society, there is a very large clientele within the female population that opts for products reflective of their feminine tastes and preferences. Businesses that offer this group of consumers products with glamorous qualities will likely experience favorable results.