$50 Blank CDs

Danger Mouse Releases Some Seriously Expensive Silence

Danger Mouse was set to release a CD called “Dark Night of the Soul”, but because of some legal reasons, weren’t allowed.

To combat this, Danger Mouse is selling 5,000 hand-numbered copies of their CD with a poster and 100 page book. The thing about it is, this $50 CD has no music on it. It is a blank CD.

While the band is selling 5,000 CD cases with CDs in them, the CDs are blank, and Danger Mouse is asking listeners to find the music any way they can.

Blank Media as Art
Expensive blank CDs reframe music distribution as artistic statement.
Audience Participation
Fans are challenged to find their own music for a media experience.
Ultra-limited Editions
Hand-numbered and rare versions of media products offer collectors a unique value proposition.

Industries Being Reshaped

Music
Artistic musicians can use expensive blank media to create unique releases with fan participation.
Collectibles
High-end collectibles offer limited editions of media products for fans and collectors.
Art
Blank media can be repurposed as a canvas for artistic expression or conceptual exploration.
SCORE
0.5 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 5%
Activity 3%
Freshness 8%