Stress-Reducing Lights

Damjan Stankovic's Eko Traffic Light

A winner at this year’s Red Dot Design, Serbian industrial designer Damjan Stankovic’s red light redesign features a simple circular countdown system that is claimed to reduce traffic stress and is environmentally-friendly.

Easily installed onto existing traffic lights, the Eko Light eliminates the guesswork involved in determining how long before the next green light appears, reducing anxiety. Because the red countdown bar swivels out to show you exactly how long you have to wait, drivers can also turn off vehicles while waiting. Pedestrians also benefit from knowing the waiting time, reducing accidents rate caused by the rush to beat the light.

Stress-reducing Lights
Redesigning traditional lights into calming and efficient fixtures that alleviate traffic stress.
User-friendly Countdown Systems
Streamlining waiting experiences with intuitive countdown systems that benefit drivers and pedestrians.
Sustainable Traffic Solutions
Implementing eco-friendly technologies in current traffic infrastructure to reduce emissions and enhance functionality.

Who This Affects Most

Transportation
Opportunities for companies in the transportation sector to invest in innovative traffic light technology that enhances road safety.
Urban Planning
Incorporating stress-reducing traffic light solutions into city planning and infrastructure for more efficient and livable cities.
Sustainability
Promoting energy-efficient and eco-friendly solutions in the development of city infrastructure and public projects.
SCORE
1.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 2%
Activity 37%
Freshness 8%

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