The nutpods Dairy-Free Creamers have been upsized by the brand in a bid to offer consumers access to more of the product and keep it on hand for when it's needed most. The refrigerated zero-sugar creamers will now come in a 25.4-ounce size compared to the previous 16-ounce size, which will be launching at many major retailers in the coming months. This will help consumers to keep more of the product on-hand at home, while also increasing value for them at the checkout.
Founder and CEO Madeline Haydon spoke further on the new size format of the nutpods Dairy-Free Creamers saying, "A larger size helps both the consumer and the retailer, making better use of limited refrigerated shelf space and providing our fans a better value. It also reflects our commitment to limiting post-consumer waste as the only part of our packaging that uses plastic is the cap; one recycled cap is better than two.”
What's Driving This Trend
- Upsized Non-dairy Creamers
- Larger size formats of non-dairy creamers are being introduced to offer consumers more product and value while optimizing refrigerated shelf space.
Who This Affects Most
- Dairy-free Food
- The dairy-free food industry is seeing a trend towards larger-sized creamers to meet consumer demand for more product and convenience.
- Retail
- As non-dairy creamers are upsized, retailers benefit from optimized shelf space and increased value for consumers.
- Sustainable Packaging
- The introduction of larger-sized creamers with minimal plastic packaging reflects the industry's commitment to reducing post-consumer waste.
