Dairy Farmers of Canada recently launched a new campaign targeting Millennial parents that debunks common myths surrounding milk. The new initiative — called 'Hey Dairy Farmer - Parents' Virtual Tour — gives real Canadian dairy farmers the chance to enlighten parents and kids about the high standards of quality and safety practiced with Canadian milk. The aim of the campaign is to nurture "a stronger sense of pride in Canadian dairy products."
The Hey Dairy Farmer - Parents' Virtual Tour features a video conference between a farmer and a group of millennial parents that mimics a private tour to create an interactive session on Canadian dairy products. The campaign will also include out-of-home (outdoor advertising) elements, social and digital elements to reach consumers during the confides of COVID-19.
Image Credit: Dairy Farmers of Canada, YouTube