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Millennial Farmer Campaigns

'Both Sides of the Glass' Features Real Millennial Dairy Farmers

— December 10, 2019 — Lifestyle
Dairy Farmers of Canada is launching a holiday-themed, Millennial-targeted campaign called Both Sides of the Glass. The campaign stars Santa and real Millennial dairy farmers, who chat about some of the common misconceptions about milk and dairy farming practices. While Santa takes on the role of the loveable talk show host, his guests share insights into how they produce high-quality products, the innovative practices they're adopting and how they care for the animals.

The Both Sides of the Glass campaign from Dairy Farmers of Canada is one of two holiday campaigns that's launching in December, with the other being Santa Surprise, which looks at the tradition of leaving a glass of milk out for Santa to enjoy when he delivers presents on Christmas Eve.
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