Asahi Beverages’ Goodday Cultured Milk was recently launched in the Philippines through virtual events platform Moot. The product is the first in Southeast Asia to launch interactively and took event participants on a virtual trip to Japan -- the inspiration behind its functional beverage line.
“Goodday Cultured Milk contains a specially formulated strain of Paraprobiotics in every bottle" and was created in partnership with dairy brand Morinaga Milk Japan. "This special strain is clinically proven to help improve intestinal health and natural resistance."
Responding to growing consumer desires for immersive at-home events -- a result of the ongoing COVID-19 pandemic and continued social distancing measures -- Asahi Beverages teamed up with Moot, allowing guests to customize avatars that could then be used to enter various virtual worlds.
Some of these virtual worlds included an outdoor events hall, an airport terminal, a zen garden and more, while experiences included a virtual product launch, virtual music performances and an interactive Q & A session.
Image Credit: Raincheck