Asahi Beverages’ Goodday Cultured Milk was recently launched in the Philippines through virtual events platform Moot. The product is the first in Southeast Asia to launch interactively and took event participants on a virtual trip to Japan -- the inspiration behind its functional beverage line.
“Goodday Cultured Milk contains a specially formulated strain of Paraprobiotics in every bottle" and was created in partnership with dairy brand Morinaga Milk Japan. "This special strain is clinically proven to help improve intestinal health and natural resistance."
Responding to growing consumer desires for immersive at-home events -- a result of the ongoing COVID-19 pandemic and continued social distancing measures -- Asahi Beverages teamed up with Moot, allowing guests to customize avatars that could then be used to enter various virtual worlds.
Some of these virtual worlds included an outdoor events hall, an airport terminal, a zen garden and more, while experiences included a virtual product launch, virtual music performances and an interactive Q & A session.
Image Credit: Raincheck
Why This Trend Is Growing
- Virtual Product Launches
- Responding to the COVID-19 pandemic limitations, companies can leverage the digital space to launch products interactively, offering immersive experiences to attendees.
- Functional Beverage Lines
- Functional beverages can be developed with specially formulated ingredients that respond to specific health and wellness needs, creating new market opportunities for beverage brands.
- Immersive Experiences
- Virtual events platforms can offer attendees personalized experiences with the use of avatars and interactive virtual worlds, making event attendance more accessible and engaging.
Industries Being Reshaped
- Beverage Manufacturing
- Beverage manufacturers can invest in functional beverage lines enriched with probiotics or other functional ingredients, expanding their market offerings and reaching new consumer segments.
- Virtual Events Platforms
- Companies specializing in virtual events platforms can offer immersive and interactive experiences to attendees, leveraging the potential of VR and AR technologies.
- Dairy Industry
- Companies in the dairy industry can partner with functional ingredient suppliers and develop probiotic enriched products, leveraging consumer demand for functional foods.
