Modernized Classic Art (UPDATE)

The Daily Life of Gods Series Returns with Gods on Public Transit

Artist Alexey Kondakov updated a continuously evolving photo series, 'The Daily Life of Gods,' that inserts people from classical paintings into urban environments in the streets of Kiev, Ukraine.

Placing cherubs on public transit buses and partially nude women in subway stations and convenient stores, the images spark a definite curiosity. An especially provocative image features an entirely nude young woman leaning against a wall of graffiti at the bottom of the steps to the underground train. Another features the Virgin Mary with a lamb and baby in her hands in a dark, unlit stairwell with dilapidated mailboxes behind her.

The 'Daily Life of Gods' series uses Photoshop to create a visually strange and intriguing juxtaposition of classical art and modern-day photography that regenerates interest and appreciation of ancient masterpieces.

Modernized Classics
The update of 'The Daily Life of Gods' demonstrates the potential for modernizing and updating classical art to capture contemporary attention.
Juxtaposition Art
Combining classical art with modern-day photography can create visually stunning and provocative art pieces.
Reimaging Urban Spaces
The use of classical art in urban environments highlights opportunities to reimagine public and private spaces.

Industries Being Reshaped

Art and Design
The reimagining of classical art through modern-day photography opens opportunities for artists and designers to update and modernize traditional art styles.
Marketing and Advertising
The visually stunning images from 'The Daily Life of Gods' series could be used by marketing and advertising companies to catch the audience's attention and create a lasting impression.
Tourism and Heritage Sites
The 'Daily Life of Gods' series demonstrates the potential for incorporating classical art into tourism and heritage sites to attract and engage the public.
SCORE
5.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 83%
Activity 76%
Freshness 8%