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The Sparkle Krib by Karim Rashid was Featured in Milan

 - Apr 16, 2014
References: karimrashid & contemporist
These curved seating arrangements by Karim Rashid were recently featured at Milan Design Week 2014. Instead of simply going for a dull design, the interior design artist and architect opted for something a bit more colorful, using bright hues of pink and yellow to catch attention of passersby.

The area was done in relation with LG Hausys, a company displaying its HI-MACS products. This way, visitors could come into the area, relax on a few brightly colored curved seating arrangements, while also check out another distinct product by LG Hausys at the same time. Part of the reason why Karim Rashid went for the pink and yellow hues was to snag viewers attention immediately, which makes for a great marketing tactic for LG Hausys trying to sell their new product.