These curved seating arrangements by Karim Rashid were recently featured at Milan Design Week 2014. Instead of simply going for a dull design, the interior design artist and architect opted for something a bit more colorful, using bright hues of pink and yellow to catch attention of passersby.
The area was done in relation with LG Hausys, a company displaying its HI-MACS products. This way, visitors could come into the area, relax on a few brightly colored curved seating arrangements, while also check out another distinct product by LG Hausys at the same time. Part of the reason why Karim Rashid went for the pink and yellow hues was to snag viewers attention immediately, which makes for a great marketing tactic for LG Hausys trying to sell their new product.
Key Themes Behind This Trend
- Curved Seating Designs
- Businesses can explore the use of colorful and unique seating designs to create an immersive brand experience.
- Multi-functional Furniture
- Businesses can consider creating furniture that serves multiple purposes for added convenience and space-saving.
- Sponsorship for Design Events
- Companies can sponsor design events to showcase their products in a creative and engaging way.
Where This Applies
- Furniture Industry
- The furniture industry can explore incorporating unique and functional designs that enhance consumers' lives.
- Marketing Industry
- The marketing industry can utilize creative seating arrangements and furniture designs as a way to attract potential customers and promote their products.
- Event Industry
- The event industry can consider partnering with companies to showcase their products in a unique, interactive way through creative seating designs.
