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Hybrid Global Coffees

Trader Joe's Select Harvest Curated Coffee Features a 50/50 Whole Bean Blend

— February 20, 2018 — Lifestyle
With its Select Harvest Curated Coffee series, Trader Joe's puts a spotlight on two premium, whole-bean coffees from some of the most well-known coffee-growing parts of the world. As well as being standouts on their own, together, the coffee beans make an even more flavorful pairing.

This particular Select Harvest Curated Coffee from Trader Joe's is a 50/50 blend of coffee beans from both Huehuetenango, Guatemala and Chikkamagaluru, Karnataka, India. While the Guatemalan beans boast notes of chocolate, fruit and citrus notes, the Indian beans are described as "aromatic with a buttery texture and notes of roasted nuts and subtle earthy undertones."

The combined light-medium roast Guatemalan beans and the medium roast Indian coffee beans form a pairing that makes for a full-bodied, balanced cup of coffee.


Image Credit: Trader Joe's
Trend Themes
1. Premium Whole-bean Coffees - Disruptive innovation opportunity: Develop new flavors and blends of premium, whole-bean coffees to cater to the growing demand for high-quality coffee.
2. Flavorful Coffee Pairings - Disruptive innovation opportunity: Create unique combinations of coffee beans from different regions to offer consumers enhanced flavor profiles and sensory experiences.
3. Curated Coffee Series - Disruptive innovation opportunity: Curate specialty coffee series that highlight distinct coffee-growing regions, providing consumers with a deeper appreciation for the origin and characteristics of their coffee.
Industry Implications
1. Specialty Coffee - Disruptive innovation opportunity: Incorporate sustainable and ethical practices throughout the specialty coffee industry to meet the increasing demand for responsibly sourced and produced coffee.
2. Food and Beverage Retail - Disruptive innovation opportunity: Enhance the retail experience by offering curated selections of premium, whole-bean coffees that cater to consumers' desire for unique and high-quality products.
3. Coffee Roasting - Disruptive innovation opportunity: Invest in innovative roasting techniques and equipment to develop new flavor profiles and optimize the roasting process for both single-origin and blended coffees.
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