The New Lorenz Snacks Crunchips Wow Flavors are Balanced
Michael Hemsworth — May 7, 2020 — Marketing
References: lorenz-snackworld & talkingretail
These new Lorenz Snacks Crunchips Wow flavors have been unveiled by the brand in the UK to help offer consumers a bold option to choose when looking for their next snack chip to enjoy. The crisps come in two new flavors including Incredible Paprika & Sour Cream Pleasure and Terrifying Jalapeño & Cream Cheese Inferno, which are both characterized by their distinctly bold profiles. The products are part of the continued consumer interest in bold, spice-forward snacks as they seek out ways to incorporate their preference for premium recipes into their lifestyle.
The new Lorenz Snacks Crunchips Wow flavors are available now in packs of 12 80-gram bags that feature a suggested retail price point of just £1 to make them an accessible snack option for consumers.
The new Lorenz Snacks Crunchips Wow flavors are available now in packs of 12 80-gram bags that feature a suggested retail price point of just £1 to make them an accessible snack option for consumers.
Trend Themes
1. Bold Chip Flavors - Disruptive innovation opportunity: Create unique and adventurous chip flavors that cater to consumers seeking bold and exciting taste experiences.
2. Spice-forward Snacks - Disruptive innovation opportunity: Develop a range of snacks with a focus on spice-forward flavor profiles to cater to the growing consumer interest in bold and intense taste sensations.
3. Premium Snack Recipes - Disruptive innovation opportunity: Create premium snack recipes that incorporate high-quality ingredients and offer consumers a more indulgent snacking experience.
Industry Implications
1. Snack Food Industry - Disruptive innovation opportunity: Introduce innovative and unique chip flavors to capture consumer interest and differentiate from competitors in the snack food market.
2. Flavoring Industry - Disruptive innovation opportunity: Develop bold and unconventional flavorings to meet the demand for unique and exciting taste experiences in the snack food and beverage industries.
3. Convenience Stores - Disruptive innovation opportunity: Partner with snack food brands to offer exclusive and limited-edition bold chip flavors in convenience stores, attracting customers looking for new and exciting snacks.
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