The Crosta & Mollica Tartufi Comes in Three Flavors
Michael Hemsworth — February 17, 2022 — Marketing
References: crostamollica & foodbev
The Crosta & Mollica Tartufi range is a lineup of desserts from the Italy-based brand that will offer consumers with a way to enjoy a classic Italian dessert from the comfort of their own home.
The product line consists of three flavors in all including the Caffè Latte, Chocolate & Hazelnut and Pistachio & Almond, which are all crafted with premium ingredients. The ice cream desserts are arriving in the UK at Waitress and Ocado locations where consumers can pick up a box of two for £5.
The Crosta & Mollica Tartufi range offers easy access to a signature Italian treat that speaks to the increased demand for portioned, at-home desserts as consumers continue to spend more time in their living space.
The product line consists of three flavors in all including the Caffè Latte, Chocolate & Hazelnut and Pistachio & Almond, which are all crafted with premium ingredients. The ice cream desserts are arriving in the UK at Waitress and Ocado locations where consumers can pick up a box of two for £5.
The Crosta & Mollica Tartufi range offers easy access to a signature Italian treat that speaks to the increased demand for portioned, at-home desserts as consumers continue to spend more time in their living space.
Trend Themes
1. Italian Dessert Trend - There is an opportunity for dessert companies to innovate their product lines by creating premium, portioned, and at-home desserts inspired by classic Italian desserts such as gelato truffles.
2. Premium Ingredient Trend - Using high-quality and premium ingredients for desserts could be the next step for innovation in the dessert industry.
3. Portioned Dessert Trend - There is an opportunity to create more portioned desserts that people can easily enjoy at home or on-the-go, as more consumers shift towards a lifestyle with less waste and convenience.
Industry Implications
1. Dessert Industry - Dessert companies can capitalize on the increase in demand for premium, portioned, and at-home desserts that are inspired by classic Italian desserts such as gelato truffles.
2. Food Retail Industry - Retailers such as Waitrose and Ocado can capitalize on the increase in demand for portioned, at-home desserts as consumers continue to spend more time in their living space.
3. E-commerce Industry - E-commerce platforms can capitalize on the shift towards convenience and less waste by offering more portioned and at-home desserts for consumers to purchase online.
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