Authentic Italian Crostata Pastries

The Crosta & Mollica Apricot Crostata is Made in Italy

The Crosta & Mollica Apricot Crostata is a new dessert for the brand's product portfolio perfect for shoppers to pick up this spring and summer to enjoy on a regular basis or when guests drop by.

The product features a flaky pastry that's light and crisp, and is paired with a larger of apricot preserve to put a touch of sweetness into every bite. The dessert is finished with a criss-cross pattern of pastry overtop for a touch of visual appeal and paired with a glaze prior to baking to help the shine in the light.

The Crosta & Mollica Apricot Crostata comes with four tartlets in each pack, which are made in Italy and arriving now at Waitrose locations in the UK for £3.50.

Authentic Italian Pastries
Opportunity for Italian bakeries to introduce a wider range of regional crostata pastries to the market.
Individual Dessert Portions
Opportunity for bakeries and restaurants to offer individual-sized pastries for people who are looking for small treats on-the-go.
Visual Appeal in Pastry Decoration
Opportunity for pastry chefs to experiment with different patterns and designs to make the pastries more visually attractive to customers.

Sectors Adopting This

Bakery
Bakeries can innovate and experiment with different types of crostata pastries or other traditional Italian desserts to appeal to a wider audience.
Retail
Retailers can showcase a variety of authentic Italian pastries, like the Crosta & Mollica Apricot Crostata, as a way to offer unique and high-quality products that differentiate their selection from competitors.
Foodservice
Restaurants and cafes can add unique and visually appealing pastries, like the Crosta & Mollica Apricot Crostata, to their dessert menus to offer a memorable and distinctive dining experience for their customers.
SCORE
0.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 3%
Activity 2%
Freshness 17%