The abundance of Crocs challenges on social media platforms comes as no surprise, as the brand has a significant following. The company made an account on TikTok to further explore the possibilities — there was a large collection of video content already spotlighting the core product.
Crocs are "affordable, [...] instantly recognizable and [...] popular with the Gen Z demographic." To solidify this as fact, the company "attracted more than 100,000 followers within one week of launching [...] its profile." It also harnessed this popularity to host a new Crocs challenge that encouraged users on the platform to customize their clogs. The campaign can be searched on the platform with the #ThousandDollarCrocs hashtag. This approach guarantees a high engagement rate because the company is not only honing in on creativity but is also cashing in on its significance to Internet culture.
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