The December 2008 editions of high end fashion magazines like Vogue and Harper’s Bazaar are harnessing reader attention by featuring cover stories that promote money-saving tactics.
Appealing to women on a budget has never really been a target goal of these magazines, which have traditionally catered to affluent women who have no problem spending over $1,000 on a designer ‘it’ bag, or a few hundred dollars on Christina Louboutins.
With the recession, however, people are having to become a lot more frugal, and one of the first places people are going to be cutting back is on fashion.
Check out a few of the featured stories on December 2008 magazine covers below:
Harper’s Bazaar (featuring Lindsay Lohan)
Great Finds for all Budgets
Fabulous at Every Age: Buy Now, Love Forever
US Vogue (featuring Jennifer Aniston)
Reality Chic 181 Exceptional Gifts From $5 to $500
Smart Investments 24K Fashion & Beauty
US Elle (featuring Carrie Underwood)
Gift Guide: Cheap and Chic!
238 Perfect Picks for Everyone $5 and Up
Friends with Money: How to Deal When You’re the Broke One
Glamour (featuring Nicole Kidman)
108 Holiday Luxuries We Can ALL Afford
The gallery also shows the Vogue November 2008 cover featuring Reese Witherspoon and the story, "Chic Destinations for the Wallet-Conscious."
Interestingly, other less high-end fashion magazines don’t seem to be featuring anything pertaining to budgets on their covers. It’s an observation to keep an eye on.
Credit Crunch Cover Stories
More Stats +/-
Credit Crunch T-shirts
Credit Crunch Fashion Ads
Credit Crunch Product Shrinking
Credit Crunch Home Exchanges
Credit Crunch Business Profanity