RCA Records—a well-known contemporary record label—recently announced that it will be increasing its efforts in supporting indie artists and creative collaborations across fields. The music company launched the 'RCA Collective' as an ongoing program with a purpose to "connect visual artists with musicians, fans and [other] cultural enthusiasts."
For the launch of the wonderful initiative, RCA Records partnered with French illustrator Jean Jullien. The artist was commissioned to create a kick-off capsule that features the RCA mascot—a pup, named 'Nipper.' The playful and minimalist doodle collection consists of a print, a mug, a tee and a tote bag.
Combining music and art with the finesse of communication, the RCA Collective is sure to inspire and provide a welcoming platform for creative collaboration.