To celebrate 22 years of its iconic 'Eat Mor Chikin' cows, Chick-fil-A — the Atlanta-based chicken sandwich establishment — is marking July 11th as Cow Appreciation Day, and diners have the chance to take advantage if they're willing to get a little bovine. As part of the promotion for Cow Appreciation Day, customers will get a free Chick-fil-A entree if they dress in any cow-themed attire.
For adults, the promotion offers free entrees, including an Original Chicken Sandwich, a seasonal Smokehouse BBQ Bacon Sandwich, or an Egg White Grill, if they wear anything related to cows. The truly committed can don a full cow costume, but even a black and white-spotted cow accessory will do. Kids can get a free Kid's Meal as well, but they'll need to dress up "head-to-hoof."