Karmen Pedaru and Abbey Lee Kershaw Heat Up Numero
Going Like Sixty — April 24, 2009 — Fashion
References: fashioncopious.typepad
Two of the hottest models, Karmen Pedaru and Abbey Lee Kershaw, are setting the May issue of Numero Korea aflame. The editorial, titled 'Deception,' pits the two in a steamy encounter shot by photographer Mariano Vivanco.
The Australia-born Abbey Lee Kershaw is 22 and lives in New York, while 19-year-old Karmen Pedaru, from the Republic of Estonia, has been marked as a rising star among top models.
Implications - For a company in need of immediate brand attention, sexually charged advertising is one of the most effective forms of marketing. By creating a buzz and controversy around the marketing, the company instantly increases brand awareness by becoming a water-cooler discussion topic.
The Australia-born Abbey Lee Kershaw is 22 and lives in New York, while 19-year-old Karmen Pedaru, from the Republic of Estonia, has been marked as a rising star among top models.
Implications - For a company in need of immediate brand attention, sexually charged advertising is one of the most effective forms of marketing. By creating a buzz and controversy around the marketing, the company instantly increases brand awareness by becoming a water-cooler discussion topic.
Trend Themes
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Sexually Charged Advertising — Opportunity for companies to create buzz and controversy around their marketing to increase brand awareness.
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Editorial Photography — Potential for photographers to explore steamy and visually captivating concepts in their work.
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Rising Star Models — Opportunity for fashion industry to discover and showcase fresh talent like Karmen Pedaru and Abbey Lee Kershaw.
Industry Implications
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Marketing and Advertising — Companies can leverage sexually charged advertising to garner immediate brand attention.
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Photography — Photographers can experiment with steamy and visually captivating concepts in their editorial work.
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Fashion — Fashion industry can identify and promote rising star models like Karmen Pedaru and Abbey Lee Kershaw.
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