The Altalika cosmetics collection features branding that is the design work of Alexey Shelepov of Russia, and focuses on the ancient ingredients within the natural cosmetics. The Altai sea buckthorn is a main ingredient within each of the cosmetic products and is put front and center on each package in order to identify the inherent natural state of the product.
Altai sea buckthorn is an ingredient that has been used since ancient times as a way to help boost energy, enhance appearance and support a healthy body. It has high levels of vitamin C, which makes it a prime resource for use within the Altalika cosmetics collection.
The Altalika cosmetics packaging is outfitted with a stark white aesthetic that is accented by the orange hue of the Altai sea buckthorn.
Key Themes Behind This Trend
- Natural Ingredient Cosmetics
- Opportunities to create a fully natural skin care line that uses ingredients from the natural world as the primary source of product enhancements.
- Ancient Ingredient Revival
- Reviving ancient ingredients like Altai sea buckthorn in the cosmetics industry creates a unique talking point for brands and an added draw for consumers seeking natural products.
- Minimalistic Packaging
- Minimalist packaging that seeks to draw attention to the product over branding creates a unique selling point for brands to compete in the market.
Where This Applies
- Cosmetics Industry
- The cosmetics industry has an opportunity to explore the use of ancient ingredients and natural resources to draw consumer attention to products and create world-class lines.
- Natural Health Products
- The Naturopathic and Natural Health Products industries are well-suited to exploring natural ingredients like Altai sea buckthorn in skincare and health applications.
- Consumer Goods Industry
- The consumer goods industry, in general, can benefit from the use of minimalist packaging to create unique product lines in competitive markets.
