The Corsair Distillery Mini Cans are arriving on a national level in the US to provide consumers with a way to try its products before they commit to an entire bottle. The trial size cans are 100ml in size to offer around two shots in each one, and come in an array of options including Triple Smoke American Single Malt Whiskey, Barreled Gin, American Gin and Dark Rye American Rye Malt Whiskey. The canned product is great for trying out different options, but also works great for bringing them to a location where a full-size bottle wouldn't suit.
Master Distiller Lorna Conrad commented on the Corsair Distillery Mini Cans saying, "Spirits consumers have more options than ever, but knowing what you may or may not like is difficult without tasting it first. Our products are quite unique and that can cause some trepidation in buying a full bottle. We know once people try us out, they love the product, so the mini cans enable that trial."
Key Themes Behind This Trend
- Mini Cans
- Creating portable packaging for alcohol products that offer small sizes for on-the-go consumption opportunities.
- Product Sampling
- Allowing consumers to test products before making a larger purchase to boost engagement and sales conversion rate.
- Personalized Tasting Kits
- Providing consumers with pre-packaged kits of selected products to explore different varieties of a particular brand's offerings.
Where This Applies
- Alcohol
- Innovative packaging options that can provide better consumer convenience and quality of experience on the go.
- Consumer Products
- Developing creative marketing strategies that encourage sampling products and give consumers an opportunity to try them before committing to a purchase.
- E-commerce
- Creating personalized sampling experiences for online shoppers, for example, offering a package of small-sized items that allow customers to test a range of brands' products without commitment or waste.
