The very first global Copytest app has been released by Leagas Delaney from Germany. The creative copytest is a common tool that is used by agencies in Germany to help those applying for their first jobs. The creative copytest was redesigned as an app so that people looking for a job in advertising can be recruited from Facebook. The Copytest app is used to demonstrate the applicants' creativity and talent.
Leagas Delaney explains that the Copytest app "provides a relevant, playful and fully interactive insight into the world of advertising." You can do a number of different things with the app, such as write and insert a headline directly into a press ad, insert a Claim into a TV spot and even record voice-overs to create your own radio spot composition. At the end of the copytest, your work gets sent directly to Leagas Delaney.
Why This Trend Is Growing
- Global Copytest Apps
- The release of the Leagas Delaney Copytest app shows an increasing trend for creating global copytest apps that help recruiters find the best talent from around the world.
- Interactive Recruitment Apps
- The Copytest app is part of a growing trend of more interactive recruitment apps that give potential employees a chance to showcase their talent in a fun and meaningful way.
- Social Media Recruitment
- The Copytest app's integration with Facebook demonstrates the power of social media platforms as a recruitment tool for agencies looking for the best possible candidates.
Industries Being Reshaped
- Advertising
- The release of the Copytest app shows a disruptive innovation opportunity for the advertising industry to use technology to streamline the recruitment process and identify top talent quickly and efficiently.
- Mobile App Development
- The success of the Copytest app demonstrates an opportunity for mobile app developers to create similar interactive recruitment apps for other industries and professions.
- Social Media Marketing
- The integration of the Copytest app with Facebook highlights the potential for social media marketing professionals to use social media platforms as a way to attract and recruit top talent for their clients.
