Coors Light Cold-Activated Window Turns Clear When It's Beer O'Clock

 - May 9, 2010
References: beernews.org & gizmodo
Coors Light is at it again, this time with their Coors Light Cold Activated Window, which shows you when it's beer o'clock. The beer packaging, much like the cold-activated label on each bottle, is designed to make beer drinking easiest as possible for those who enjoy some Coors Light.

The normally opaque window turns completely transparent when the box is cold, telling you it’s time to relax and enjoy a cold one. See more shots of the Coors Light Cold Activated Window above.