This month, Oreo released the first-ever gluten-free version of its cookies and the announcement inspired a Colorado-based brewery to create a Gluten-Free Oreo Stout. The 6.8% ABV stout from Holidaily Brewing Company is authentically made with generous amounts of Gluten-Free Oreos, which are enhanced with gluten-free malts, whole vanilla beans and cacao nibs. Head brewer Alan Windhausen describes that focus was on "accentuating the special Oreo character while making a beer that was approachable and drinkable."
The brewery is no stranger to creating beer infused with sweet additions. Previously, Holidaily Brewing Company created a Brownie Stout and has experimented with other "pastry stout" styles. For years, the brewery has aspired to make a cookie beer and struggled to get the ingredients just right, until the release of the Gluten-Free Oreo cookies.
What Makes This Trend Stand Out
- Gluten-free Cookie Beers
- There is an opportunity for breweries to create unique gluten-free beers infused with popular cookie flavors to appeal to the growing market of gluten-sensitive consumers.
- Pastry Stouts
- Breweries can create unique pastry stouts by experimenting with various dessert-inspired flavors to offer consumers a new beer experience.
- Alternative Ingredient Beers
- There is an opportunity for breweries to create beers with alternative ingredients such as gluten-free Oreos to cater to consumers with dietary restrictions or preferences.
Sectors Adopting This
- Gluten-free Food
- Gluten-free food companies can partner with breweries to develop new gluten-free cookie-themed beers, offering more options to gluten-sensitive consumers and expanding their businesses into the beverage market.
- Craft Beer
- Craft beer breweries could expand their product lines by experimenting with different flavors, creating new and innovative beers that appeal to a wider audience.
- Dessert Brands
- Dessert brands like Oreo can collaborate with breweries to create unique cookie-themed beers, leveraging their brand recognition to attract consumers and expand their businesses into the beverage market.
