Originally conceived years ago as a means to disassembling the elitist atmosphere associated with buying fine art, Museum as Retail Space is a Los Angeles contemporary art gallery from Robert Zin Stark.
The goal of Museum as Retail Space (or MaRS) is to engage potential art buyers in the process, allowing them to create their own experience with the art presented. The space is used to both showcase highly immersive solo exhibitions, while also serving as a performance art venue.
The space is unpretentious and hopes to remain that way. The MaRS facility first manifests itself as a store, but patrons can make their way upstairs to the main gallery space.
This innovative contemporary art gallery concept combining commercialism and art is an intriguing method of strengthening the link between individual art supporters and artists.
What Makes This Trend Stand Out
- Commercial Art Galleries
- Art galleries are moving towards a more commercial and accessible approach to attract potential art buyers.
- Immersive Solo Exhibitions
- Art galleries are incorporating immersive solo exhibitions as a means to engage potential art buyers.
- Performance Art Venues
- Art galleries are also being used as performance art venues in order to create a unique experience for visitors.
Sectors Adopting This
- Art Galleries
- Art galleries can incorporate more interactive and immersive elements to engage potential art buyers.
- Retail Industry
- The retail industry can explore creating immersive spaces that showcase artwork as a means to attract customers.
- Hospitality Industry
- The hospitality industry can incorporate art galleries and spaces as performance venues to add a unique experience for customers.
