Starbucks recently announced the launch of its first color-changing tumblers after the COVID-19 closures and the new lineup includes a fun confetti cup.
Later this month, Starbucks is set to roll out a new range of color-changing cups, which will be the brand's first reusable cups since the pandemic began. The 24-ounce Confetti Cold Cup is the most buzz-worthy of the bunch and will be restocked throughout the summer. When this particular cup is filled with a drink, it transforms from clear to colorful confetti specks. This magic is thanks to temperature-sensitive technology inside the cup.
Though color-changing cups are not completely new to Starbucks, the new confetti cup is an exciting take on the technology.
Image Credit: <i> @sbuxreusablecups.</i>
What's Driving This Trend
- Color-changing Tumblers
- Starbucks is embracing technology that changes color for their newest reusable confetti cup.
- Reusable Cups
- Starbucks is releasing a new line of color-changing cups, which will be their first reusable cups since the pandemic.
- Temperature-sensitive Technology
- Starbucks' new 24-ounce Confetti Cold Cup is made with temperature-sensitive technology that transforms the cup from clear to colorful confetti specks when filled with a drink.
Who This Affects Most
- Food Service Industry
- The food service industry can benefit from embracing the use of reusable cups that feature new technology.
- Hospitality Industry
- The hospitality industry can benefit from embracing the use of unique, innovative products such as Starbucks' new confetti cup.
- Retail Industry
- The retail industry can benefit from stocking new, unique products such as Starbucks' reusable color-changing tumblers.
