The Confection Trend Report examines the upswing in sweet production. Bakers, cafes and restaurant owners are launching gourmet treat menus, the bulk of which have produced incredible artistic displays of talent. Novel lollipop-shaped cupcakes and frozen desserts have upheld the importance of variety, making use of colored food dyes and an army of unthinkable sprinkles.
The spread of atypical delicacies has changed consumer demands. Event planners of all types now have much more to choose from, creating a more competitive environment for culinary organizations. Brands like Mrs. Fields and Mars have managed to stay ahead of the game, always matching reliable products with original marketing campaigns. The bulk of these delicious undertakings are present in the Confection Trend Report, expertly grouped together via nine PRO Trends and over 60 references to baked goods, truffles, candy and more.