Wella Professionals recently expanded its collection of ammonia-free, multi-dimensional demi-permanent hair colors with the introduction of the new Colour Touch Bellini series. The series embraces the increasingly popular red tones that influencers and celebrities have donned recently. The collection boasts four different shades: two soft red shades for "perfectly toned curly hair" and two subtle roses to enhance the hair's natural shine.
The new Colour Touch Bellini series is perfect for cosmetic-enthusiasts who like to die their hair often as its made with gentle ingredients that provide multi-faceted brilliance and high shine results. Plus, this series is the optimal low maintenance option as the root re-growth is "virtually invisible" yet still provides vibrant results.
Consumers can purchase the new series at salons carrying Wella Professionals nationwide, as well as Chatters and Amazon.ca
Image Credit: Wella Professionals
Why This Trend Is Growing
- Multi-dimensional Demi-permanent Hair Colors
- The trend towards multi-dimensional demi-permanent hair colors with gentle ingredients is disrupting traditional hair dye options.
- Ammonia-free Hair Dyes
- The increasing demand for gentle hair dyes with low maintenance is creating an opportunity for ammonia-free hair dyes.
- Red Tones
- The rising popularity of red tones in hair dye collections is offering innovative color options for those who want to stand out.
Industries Being Reshaped
- Beauty Industry
- The beauty industry can benefit from using gentle and multi-dimensional hair dye options to cater to the demand for 'natural' products.
- Salon Industry
- Salons can increase their customer base by offering gentle and low maintenance hair dye options like the new Colour Touch Bellini series.
- E-commerce Industry
- The new Colour Touch Bellini series availability on Amazon.ca shows the opportunity for e-commerce businesses to offer a wider range of hair dye options beyond traditional retail stores.
