The Color Changers Marshmallows by Jet-Puffed live up to their name by taking on a new hue with direct heat. These color-changing marshmallows are available in two varieties, pink which turns into orange and blue which turns into green. This transformation happens in a matter of seconds after these magical marshmallows come into close proximity to a flame.
From beverages to snacks, consumers are craving products that transform before their eyes. "With color-changing foods and beverages on the rise, we knew this was a trend we could lean into and introduce to campfires across the country, just in time for those summer night s’mores," said Megan Sommerdyke of the Jet-Puffed team.
These color-changing marshmallows will only be around for a limited time during s'mores season.
Why This Trend Is Growing
- Color-changing Food
- Creating products that visually transform in a unique and creative way is a disruptive innovation opportunity for the food industry.
- Interactive Packaging
- Developing packaging that enhances the experience and adds an element of surprise for the consumer is a disruptive innovation opportunity for the packaging industry.
- Novelty Desserts
- Incorporating unique and playful features into desserts to enhance the consumer experience is a disruptive innovation opportunity for the dessert industry.
Industries Being Reshaped
- Food Industry
- The food industry can explore more ways to innovate by incorporating transformational properties into their products to create memorable and engaging experiences for consumers.
- Packaging Industry
- The packaging industry can create interactive and engaging packaging that complements the products they contain to enhance the overall consumer experience.
- Dessert Industry
- The dessert industry can explore new ways to produce creative and eye-catching desserts that showcase unique features for an unforgettable consumer experience.
