LOL Surprise's Products are Opened in a Series of Fun Layers

 - Nov 22, 2017
References: instagram & lolsurprise.mgae
LOL Surprise is a brand that offers collectible toy dolls for kids, which was recently listed as a finalist in two different categories for the 2018 Toy of the Year Awards.

The brand first launched with only digital marketing to increase its exposure, and has since become something of a pop culture phenomenon, with tens of thousands of fans avidly collecting its many unique dolls. The brand offers a number of unique series, such as its glitter collection, enabling consumers to make more informed decisions when it comes to their purchases. However, the main draw of LOL Surprise is that the contents of each box are hidden and revealed in layers, which can sometimes take hours.

As each box comes with a number of different goods inside, consumers can take guesses as to which dolls they've gotten, and play with the other knick knacks that are included. Due to this unique packaging system, LOL Surprise promises hours of entertainment for kids, and encourages consumers to buy more in order to relive the experience.