Sportswear label Nike draws in former NFL quarterback Colin Kaepernick to star in its latest 'Just Do It' ad campaign. This mark's the label's 30th anniversary of the iconic campaign -- this year, the ad includes Colin Kaepernick with a message over his face that reads "Believe in something, even if it means sacrificing everything." In 2016, Kaepernick began kneeling during the national anthem that plays before NFL games in protest of racial inequality and police brutality. As a result of his actions, he has gone unsigned since the season and has not represented Nike in the past two years until now.
The simplistic black and white campaign makes a statement for the brand as it clearly makes it known to the public of where its beliefs lie in the political matter. Kaepernick's ad is one among many in this year's Just Do It campaign, garnering the attention of those all over the globe.