Camp side intoxication has never been as easy as it is now thanks to the rechargeable portable blender by Coleman.
The blender is $66 and can blend 30 pitchers on one battery: that's a lot of drinks. Suddenly camping sounds a bit more fun, and in a pretty Coleman red, the blender is perfect for campfire fun.
Now: who's got the ice?
Implications - **This focus is more on the product than the overall underlying them. Pump it up! :)
Products such as the rechargeable blender manage to tap into the market with an extremely unique selling point. Since it is the first of its kind, it has an easier chance of dominating the market provided if the USP is a solution to the consumer's problem. Consumers want a portable product to take with them to parties, camping trips, etc. without having to worry about plugging it in.