Tea and cold tea are becoming more popular beverages amongst demographics such as Millennials, so 'freshtea' is a concept brand that looks to offer this segment an enhanced sense of product purity.
Designed and created by Donna Tiao, 'freshtea' was developed as a Portland, Oregon-based tea brand that would use forest park water to cold brew tea. The final product would then be packaged to make enjoying the beverage outside of the home while on-the-go an easy feat.
Consisting of three cold teas including floral tea, black tea and acai tea, 'freshtea' features simplistic packaging for maximum effect. The mountain range of the west coast adorns each bottle in monochrome form to conjure notions of nature, purity and tranquility.
What's Driving This Trend
- Cold Tea Beverage Brands
- As cold tea beverages become more popular, there is an opportunity for new, concept brands like 'freshtea' to distinguishes themselves with unique brewing techniques and packaging.
- Purity in Beverage Production
- The focus on using pure ingredients, like forest park water, in tea and other beverage production, suggests an opportunity for companies to prioritize the quality and origin of their ingredients to appeal to health-conscious consumers.
- Simplistic Beverage Packaging
- As 'freshtea' demonstrates, simple and minimalistic packaging can have a greater impact on a product's visual appeal, creating a disruptive innovation opportunity for companies to reimagine their packaging design and branding.
Who This Affects Most
- Beverage Production
- Companies producing cold tea and other beverages can innovate by prioritizing the use of pure ingredients and exploring unique brewing techniques.
- Bottled Beverage Packaging
- There is an opportunity for packaging companies to create sustainable, minimalist packaging options for bottled beverages that prioritize the product inside and communicate its key selling points clearly to consumers.
- Health and Wellness
- As consumers prioritize health and wellness, companies in this industry can innovate by using high-quality, pure ingredients in their products and marketing them as such, appealing to consumers seeking healthier options.
