Tea and cold tea are becoming more popular beverages amongst demographics such as Millennials, so 'freshtea' is a concept brand that looks to offer this segment an enhanced sense of product purity.
Designed and created by Donna Tiao, 'freshtea' was developed as a Portland, Oregon-based tea brand that would use forest park water to cold brew tea. The final product would then be packaged to make enjoying the beverage outside of the home while on-the-go an easy feat.
Consisting of three cold teas including floral tea, black tea and acai tea, 'freshtea' features simplistic packaging for maximum effect. The mountain range of the west coast adorns each bottle in monochrome form to conjure notions of nature, purity and tranquility.