In the UK, Walker & Drake sets itself apart by creating cold-pressed dog food that is packed with more nutritional value than the average kibble product. For dog owners who may be new to the concept of cold-pressed dog food, the brand created bold, educational packaging to convey that it makes nutritionally complete dog food with a high amount of meat and no filler ingredients.
True to its name, the dog food is made by pressing ingredients and maintaining their nutritional integrity, unlike most standard extruded kibble dog food is pressure steam-cooked at very high temperatures. The dog food is said to turn out naturally softer and denser, and since it's processed at a lower temperature, the food is packed with natural enzymes and vitamins.
Image Credit: Walker & Drake
Why This Trend Is Growing
- Cold-pressed Dog Foods
- Disruptive innovation opportunity: Develop new cold-pressed dog food products with unique flavor profiles and functional benefits.
- Educational Packaging
- Disruptive innovation opportunity: Create packaging designs that educate consumers about the nutritional benefits of cold-pressed dog food and differentiate from standard kibble.
- Natural Enzymes and Vitamins
- Disruptive innovation opportunity: Explore ways to enhance and retain natural enzymes and vitamins in pet food products, providing added health benefits for pets.
Industries Being Reshaped
- Pet Food Manufacturing
- Disruptive innovation opportunity: Incorporate cold-pressed manufacturing techniques into existing pet food manufacturing processes, offering premium and nutrient-rich products.
- Packaging Design
- Disruptive innovation opportunity: Develop innovative packaging solutions that effectively communicate the unique selling points of cold-pressed dog food and engage consumers.
- Pet Health and Wellness
- Disruptive innovation opportunity: Invest in research and development of pet food formulations that maximize natural enzymes and vitamins, contributing to improved pet health and wellness.
