A new to market dog food brand, Itsdogfood.com, recently launched a new line of cold-pressed and raw frozen dog food that's perfect for consumers that are looking for high quality, healthy pet food.
The brand uses straightforward marketing that appeals to all pet owners by highlighting its high-quality dog food and displays this through bold and clear typography. The packaging uses fun language and humor to relate to its demographic, with phrases such as 'Barking up the right tree' and 'Faff free frozen.' The bold, no-nonsense brand is hoping to appeal to consumers who prioritize the health of their canine friends.
The direct-to-consumer brand is affordable thanks to its online subscription model where users can have their dog food delivered right to their front door.