Direct-to-consumer pet food brand introduced a new line of human-grade, fresh dry dog food called UnKibble that was crafted by a team of veterinary nutritionists and can be customized to suit individual dogs. The new dog food product is prepared with fresh, whole ingredients like beef, barley, brown rice and chicken to support functional health. According to Spot & Tango, UnKibble offers "the benefits of fresh food, in an innovative Fresh Dry format." When it comes to ordering UnKibble, pet owners can specify how many dogs they have, and account for a factors such as a dog’s age, weight, breed or activity level.
As a D2C company, Spot & Tango provides enough portions to last a dog a month, which makes it easy to keep fresh dog food coming into the house.
Image Credit: Spot & Tango
Key Themes Behind This Trend
- D2C Pet Food
- Direct-to-consumer pet food brands like Spot & Tango are disrupting the traditional pet food industry by offering customizable, fresh dry dog food.
- Human-grade Pet Food
- The introduction of human-grade ingredients in pet food, such as the UnKibble by Spot & Tango, presents a disruptive innovation opportunity in the pet food industry.
- Customized Dog Food
- The ability to customize dog food based on individual dog's needs and preferences, as offered by Spot & Tango's UnKibble, creates a disruptive innovation opportunity for personalized pet nutrition.
Where This Applies
- Pet Food
- The pet food industry is ripe for disruptive innovation with the introduction of direct-to-consumer brands like Spot & Tango that prioritize fresh, customized dog food.
- E-commerce
- The rise of direct-to-consumer pet food brands highlights the potential disruptive innovation opportunities in the e-commerce industry, particularly in the pet food sector.
- Pet Nutrition
- The trend towards customizable, human-grade pet food presents a disruptive innovation opportunity in the pet nutrition industry, where individualized diets can be tailored to meet specific health needs of pets.
