Vibrant Futuristic Fashion

This i-D Magazine Editorial Features Redheaded Model Codie Young

This wildly colorful fashion editorial for i-D Magazine features fiery haired model Codie Young. This series blends futuristic elements with current fashion themes in an effort to create something brilliantly bold. Photographer Richard Burbridge calls this vibrant editorial 'Future Primitive.'

In this funky fashion series, Young rocks metallic outfits, nautical-themed jackets, bizarre headpieces and long edgy overcoats. However, the most eye-catching portion of this series is probably the makeup Young is sporting. In some shots she has carrot colored eyebrows, and in others her brows are lime green. She rocks equally unusual lipstick shades, creating looks that are impossible to ignore.

This remarkable future-themed editorial makes viewers excited for the future of the fashion industry. It also reminds people that in the world of fashion, nothing is off the table (not even green eyebrows).

Futuristic Fashion
Disruptive Innovation Opportunity: Explore the use of unconventional materials, bold colors, and futuristic aesthetics in fashion design.
Bold Makeup Trends
Disruptive Innovation Opportunity: Develop new and unique makeup products that challenge traditional beauty standards and push the boundaries of self-expression.
Blending Fashion Themes
Disruptive Innovation Opportunity: Combine different fashion themes and styles to create innovative and visually striking looks that defy categorization.

Where This Applies

Fashion Design
Disruptive Innovation Opportunity: Embrace futuristic elements and experimental materials to create avant-garde fashion designs that captivate consumers.
Makeup Industry
Disruptive Innovation Opportunity: Develop unconventional and attention-grabbing makeup products that cater to individuals seeking unique and boundary-pushing looks.
Fashion Photography
Disruptive Innovation Opportunity: Experiment with futuristic and unconventional themes in fashion photography to capture attention and create visually stunning editorial spreads.
SCORE
5.8 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 95%
Activity 71%
Freshness 8%