Coca-Cola's 'Love Story' campaign is encouraging consumers to recycle the company's plastic bottles -- a new marketing strategy that marks a significant first push for sustainability.
In the charming and witty ad, a love story unfolds between a Coke and Fanta bottle. The plot follows the two beverages falling in love repeatedly as they continued to be recycled into new bottles. The ad aims to inform viewers of the brand's entirely recyclable bottles, which often end up in landfills. The ad itself was made using only recycled props, and the stop-motion animation was created using 1,500 plastic bottles.
Coke's newly launched sustainability strategy hopes to reach its goal of doubling its recovered bottles, bringing the statistics from 25 to 50 percent by 2020. Coca-Cola is the latest beverage brand to respond to the demands of a more socially conscious demographic.
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