The Coca Cola Pavilion in Rio de Janeiro, Brazil offers a unique experience for visitors that simultaneously promotes the brand.
Designed by Atelier Marko Brajovic, the project offers immersive experiences that are digital, physical and auditory. Hundreds of translucent spheres are featured in the installation that appear to float and were designed to reflect the bubbling of carbon dioxide that can be found in soft drinks. The lighting system reflects the reds and browns that are also associated with cola, while games, concerts and galleries provide for a complete interactive experience.
This Coca Cola Pavilion offers a unique experience for visitors in a time where Rio is thriving with tourism from Olympic athletes and their fans.
What's Driving This Trend
- Immersive Brand Experiences
- Using multi-sensory techniques to promote a brand through unique experiences.
- Interactive Art Installations
- Creating art installations that actively engage the viewer on a physical, digital, or auditory level.
- Translucent Designs
- Designs that incorporate translucent materials for unique visual effects.
Who This Affects Most
- Beverage
- Using immersive experiences to promote a beverage brand and expand customer engagement.
- Tourism/hospitality
- Offering unique interactive art installations to attract tourists and improve overall guest experiences.
- Fine Arts
- Incorporating interactive elements into traditional art exhibitions to enhance visitor engagement and encourage new audiences.
