The highly celebrated Oklahoma State University football coach Mike Gundy has taken an interesting step by launching his very own smartphone app in order to better engage with college football fans.
Aptly named 'Coach Gundy', this app is available for free download. The app allows users to access a range of content related to the Oklahoma State Cowboys football team, including video and multimedia material, news hits and social media links.
While it isn't uncommon to see celebrities launching their own eponymous smartphone apps, it's a different thing altogether to see a college football coach take this step, something that speaks to the power of smartphone apps to foster engagement with sports fans at all levels. The app is an intelligent way to leverage the charisma of the well-known coach to spread awareness about the team.