Neighborhood Electric Vehicles

The Club Car CRU Invites People to Slow Down & "Be a Detourist"

Low-speed, small-wheel and zero-emissions electric vehicle manufacturer Club Car debuted the Club Car CRU within the category of Neighborhood Electric Vehicles (NEV) that "are designed to meet the needs of consumers seeking a more fun and sustainable option for short trips."

This NEV was designed in partnership with BMW Designworks and it boasts an ergonomic shape, room for six and a top speed of 25 miles per hour. The car also offers a table, plus front bucket seats that can be flipped to face passengers in the rear for socializing with other vehicle members more comfortably than ever before.

With features that make the riding experience enjoyable for passengers and drivers alike, the Club Car CRU is being introduced to the world with a campaign that urges people to Be a Detourist.

Neighborhood Electric Vehicles (nevs)
The growing demand for eco-friendly and affordable modes of transportation presents opportunities for manufacturers to invest in NEVs.
Sustainability-driven Transportation
As people increasingly prioritize environmental impact when making transportation choices, industries can find room for innovation and growth in sustainable transportation solutions.
Social-focused Vehicle Design
The Club Car CRU's party seating and flip-top bucket seats pioneering social-focused design represent an innovative solution for creating fun and attractive electric cars.

Industries Being Reshaped

Electric Vehicle Manufacturing
The Club Car CRU's partnership with BMW Designworks and its unique NEV offering highlights a growing opportunity for innovation in electric vehicle manufacturing.
Tourism and Hospitality
NEVs like the Club Car CRU offer tourists, resorts and other hospitality industries a green and fun form of on-site transportation that is acoustic and lets guests get up close and personal with their surroundings.
Urban Planning and Transportation Mobility
An increase in NEVs usage calls for updated zoning regulations and infrastructure, which presents a prime opportunity for innovators and startups to spearhead urban planning and transportation mobility solutions.
SCORE
3.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 40%
Activity 42%
Freshness 17%

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