The Cru is a special vehicle that is designed to move at a low speed and functions similarly to a golf cart. It resembles a similar design but is large enough to host a group of people. It is designed by Designworks, the design innovation lab at BMW and it was approved by the Department of Transportation as a vehicle that “can be driven on most public roads per local regulations.”
In addition to the golf cart inspiration, the car is also electric and has a luxurious feel that is similar to bringing on a yacht with a slim design and opportunities for social interaction. The driver and passenger seats are able to swivel around to face one another and there is a table attached to the middle, which can be removed if needed.
Image Credit: Club Car
Why This Trend Is Growing
- Low-speed Luxury Vehicles
- There is opportunity for companies to disrupt the traditional golf cart market by creating more luxurious and social low-speed vehicles like the Cru.
- Social Golf Vehicle
- The social aspect of the Cru presents an opportunity for companies to create golf cart-like vehicles that prioritize group interaction and community building.
- Electric Low-speed Vehicles
- As consumers become more environmentally conscious, there is opportunity for companies to create more low-speed vehicles that prioritize electric power.
Industries Being Reshaped
- Golf Cart Manufacturing
- Companies in the golf cart manufacturing industry have the opportunity to innovate and create more social and luxurious low-speed vehicles like the Cru.
- Electric Vehicle Manufacturing
- The Cru presents an opportunity for electric vehicle manufacturers to enter the low-speed vehicle market with more luxurious and socially-oriented designs.
- Hospitality and Tourism
- Hotels and resorts can innovate their guest experiences by offering low-speed vehicles like the Cru for use around their property in a more luxurious and social way.
