The Cloud 7 Hotel is a new addition to the selection of accommodations in the historical city of Istanbul. The experience of the Cloud 7 Hotel was entirely brought to life by I-AM and features vibrant pops of color and a carefully curated collection of decorative items and vintage pieces.
I-AM is an international experiential interior design agency specializing in creating custom brand experiences that engage consumers in genuinely exciting ways. I-AM has offices in Istanbul, London, Dubai and Mumbai, while it be managing all of the branding, digital and interior designs for the new independent hospitality group Cloud 7, who hope to become the choice accommodation in Eastern Europe, Caucasus and the Middle East.
What's Driving This Trend
- Boutique Hotels
- Opportunity for boutique hotels to differentiate themselves through unique, vibrant and curated interior designs and experiences.
- Experiential Interior Design
- Potential for interior design agencies to create custom brand experiences that captivate consumers and offer exciting, immersive environments.
- Independent Hospitality Groups
- Room for independent hospitality groups to establish themselves as the preferred choice for accommodations in emerging regions like Eastern Europe, Caucasus and the Middle East.
Who This Affects Most
- Hospitality
- Disruptive innovation opportunities for hotels to embrace unique interior designs and experiences to attract guests and set themselves apart from competitors.
- Interior Design
- Potential for interior design agencies to create custom brand experiences that engage customers and offer memorable, immersive spaces in the hospitality industry.
- Travel and Tourism
- Opportunity for independent hospitality groups to tap into emerging regions and establish themselves as preferred choices for travelers seeking unique and authentic experiences.
