MiHi's clothing tags and brand identity reference painted art works and are reflective of the label's hand-crafted aesthetic. Based in Dehli, India, MiHi specializes in sleepwear, gifts and wedding favours that are accented with custom clothing tags, business cards and packaging.
Adorned with painted and botanical motifs, MiHi's product range embodies an artistic and hand-crafted air. Inspired by international travels and the stories that make up a person's life, this brand identity is created by UK design firm Boat Studio.
The firm's creative branding concept puts focus on MiHi's artisanal aesthetic and illustrates the consumer need for quality goods that can be hard to find in today's mass-produced market. MiHi's branding is reflective of its core values and celebrates artisanal details.
What's Driving This Trend
- Artisanal Branding
- The use of creative branding concepts showcasing hand-crafted products and artisanal details to highlight the consumer need for quality goods.
- Custom Clothing Tags
- The use of custom clothing tags to express a brand's artistic and hand-crafted values, embodying uniqueness and distinguishing it from mass-produced items.
- Botanical Motifs
- The use of painted and botanical motifs on product ranges to create an air of artistry and creativity, adding visually-stimulating elements to otherwise simple product packaging.
Who This Affects Most
- Fashion & Apparel
- Fashion and apparel companies can utilize artisanal branding and custom clothing tags to showcase their unique values and distinguish themselves from mass-produced competitors.
- Gifting and Wedding
- Companies specializing in gifting and wedding favours can use artistic and customized clothing tags and packaging to bring an extra element of artistry and personalization to their products.
- Design & Marketing
- Design and marketing firms can leverage the trend of artisanal branding and creative packaging to offer their clients unique and creative ways to showcase their products, differentiating them from their competitors.
