MiHi's clothing tags and brand identity reference painted art works and are reflective of the label's hand-crafted aesthetic. Based in Dehli, India, MiHi specializes in sleepwear, gifts and wedding favours that are accented with custom clothing tags, business cards and packaging.
Adorned with painted and botanical motifs, MiHi's product range embodies an artistic and hand-crafted air. Inspired by international travels and the stories that make up a person's life, this brand identity is created by UK design firm Boat Studio.
The firm's creative branding concept puts focus on MiHi's artisanal aesthetic and illustrates the consumer need for quality goods that can be hard to find in today's mass-produced market. MiHi's branding is reflective of its core values and celebrates artisanal details.