Rent the Runway's First Ad Transforms Closets into Personal Spaces

 - Oct 18, 2017
References: renttherunway & adweek
A mini gym, a band practice room and a tech start-up space are all theoretical ideas thrown around in Rent the Runway's first national ad campaign, which encourages consumers to imagine what their closet could be converted into if it wasn't full of clothes one never wears.

Rent the Runway aims to change the way women dress and shop, through offering a clothing renting service, which enables individuals to order and try out multiple styles and fashions, while eliminating the monetary commitment. In an effort to advertise to a wider national audience and to promote its new, more affordable membership, the brand's campaign is informing users of its rental service, which is attempting to compete with retailers like Amazon and Forever21.