If you've ever craved the adrenaline that comes from hanging off of a rocky crag, 'Climbing Rocks' by Zenstick Photography is the photo shoot for you. This series shows how rock climbing is a great way to get high on life--no prescription required.
Whether you're an avid rock climber or are too afraid to try, 'Climbing Rocks' by Zenstick Photography will get you pumped about rock climbing in a big way.
Implications - Many consumers are looking for excitement and adrenaline in their lives, but lack this due to pressure of work and family. Companies can benefit from this by offering products that provide a sense of excitement, either through advertising or specific features of the commodity. Businesses will then have prestige over leading competitors.