Most people favor ethical and natural beauty products and the Clean at Sephora initiative is aiding consumers in their search for just that.
The cosmetic giant has described the launch of a clean beauty 'hub' which spotlights clean beauty products, which the brand defines as products that don't contain potentially harmful chemical ingredients such as SLS, SLES, parabens and formaldehyde phthalates. The brand will be placing 'Clean' stickers on the appropriate items so that shoppers can easily access what they're looking for. In addition, the brand will work to better educate its employees on new clean beauty product launches.
The Clean at Sephora launch is set to be implemented both in-store and online.
Image Credit: Sephora