Most people favor ethical and natural beauty products and the Clean at Sephora initiative is aiding consumers in their search for just that.
The cosmetic giant has described the launch of a clean beauty 'hub' which spotlights clean beauty products, which the brand defines as products that don't contain potentially harmful chemical ingredients such as SLS, SLES, parabens and formaldehyde phthalates. The brand will be placing 'Clean' stickers on the appropriate items so that shoppers can easily access what they're looking for. In addition, the brand will work to better educate its employees on new clean beauty product launches.
The Clean at Sephora launch is set to be implemented both in-store and online.
Image Credit: Sephora
What Makes This Trend Stand Out
- Ethical Beauty Demand
- The increasing demand for ethical and natural beauty products is driving the Clean at Sephora initiative.
- Clean Beauty Products
- The spotlight on clean beauty products allows for disruptive innovation opportunities for brands to create safer and healthier beauty options.
- Clean Beauty Education
- Clean at Sephora's effort to better educate employees on new clean beauty product launches presents disruptive innovation opportunities for employee training and education programs.
Sectors Adopting This
- Beauty and Cosmetics
- The Clean at Sephora initiative is disrupting the beauty and cosmetics industry by focusing on ethical and natural beauty products.
- Retail
- The in-store and online implementation of the Clean at Sephora initiative creates disruptive innovation opportunities for retailers to highlight and offer clean beauty products to customers.
- Employee Training
- Clean at Sephora's effort to educate employees on new clean beauty products allows for disruptive innovation opportunities for employee training programs and the advancement of product knowledge.
