Kylie Cosmetics, the beauty line founded by Kylie Jenner and owned by Coty, recently announced it has reformulated all its products to be both clean and vegan. The brand announced that no animal oils, parabens, or gluten will be in any of its products. The move taps into the "clean" beauty movement which has grown in recent years thanks to the influence of beauty bloggers.
“I’m so proud to relaunch Kylie Cosmetics with all new formulas that are ‘clean’ and vegan,” said the 22-year-old in a press statement. “Innovation has come far in the past few years. When creating this line, it was so important to me to commit to using ‘clean’ ingredients across the board, but to never sacrifice performance."
Image Credit: Instagram/@KylieCosmetics