For the past year, Santa’s elves have been busy working away making toys for kids — but even though it’s 2013, some of these classic toys are still as popular as ever.
The ’50 Years, 50 Toys’ infographic goes back half a century to look at some of the most requested Christmas toys. This includes absolute classics like Mr. Potato Head, Battleship and Hot Wheels, as well some newer toys like GameBoys and Tickle Me Elmos that were hugely sought-after.
As the graphic comes to the last few decades, the toys become more and more electronic. But as much as you might think kids of today would not be interested in seeing some of these tech-less toys revived, 2013 has revived classic toys like Furby and Tamagotchis for yet another Christmas.
What's Driving This Trend
- Classic Toy Revival
- There is an opportunity to revive old classic toys with a modern twist that would appeal to today's kids.
- Tech-enhanced Toys
- There is an opportunity for toy manufacturers to create tech-enhanced versions of classic toys for kids who are more inclined toward electronics.
- Nostalgia Marketing
- There is an opportunity for toy manufacturers to tap into the nostalgia of parents and grandparents and market classic toys as a sentimental gift option.
Who This Affects Most
- Toy Industry
- The toy industry can capitalize on the opportunity to create modern, nostalgic, and tech-enhanced versions of classic toys.
- Retail Industry
- Retailers can create a special section in their stores to cater to the demand for classic toys with a modern twist.
- Marketing Industry
- Marketing agencies can assist toy manufacturers in developing campaigns that tap into the nostalgia of parents and grandparents and highlight classic toys as a sentimental gift option.
