Oil Brand City Vehicles

The Shell Project M Concept Car Features a Fuel Economy of 89mpg

City vehicles are put under increased wear and tear during daily commutes and intense driving, so the Shell Project M concept car is intended to feature components that work in unison. The vehicle features bespoke lubricants that allow the vehicle to have a 5% increase in efficiency when compared to standard lubricants on the market.

Capable of offering drivers up to 89mpg, the Shell Project M concept car can reach speed of up to 97mph. The vehicle features a front portion and door section that lifts away from the city vehicles main chassis to allow access to the interior cabin.

The Shell Project M concept car was designed with Gordon Murray Design's iStream aesthetic and features several components that are 3D-printed to help cut down on manufacturing time.

Increased Fuel Efficiency
Bespoke lubricants and 3D-printing technology offer opportunities for developing more efficient city vehicles.
Streamlined Vehicle Design
The lifting front portion and 3D-printed components open up possibilities for creating innovative, accessible interior cabin designs in city vehicles.
Advanced Manufacturing Techniques
The use of 3D-printing technology in vehicle manufacturing presents disruptive innovation opportunities for the automotive industry.

Where This Applies

Automotive
The automotive industry can leverage bespoke lubricants and 3D-printing technology to improve fuel efficiency and design in city vehicles.
Chemical
Chemical companies have the potential to develop and supply bespoke lubricants that can enhance the efficiency of city vehicles.
Manufacturing
Manufacturing industries involved in automotive production can explore the integration of 3D-printing technology to streamline manufacturing processes and reduce costs.
SCORE
2.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 53%
Activity 21%
Freshness 8%

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