City Flag Redesigns

Column Five Created a Series of Revamped and Simplified Urban Flags

Many cities, and certainly most metropolises, sport city flags -- even though many citizens of those cities might not be aware of them. Perhaps that lack of awareness is for the better, as city flags also tend to flaunt a disregard for some basic design principles. In an attempt to remedy these ills, design studio 'Column Five' has created redesigned versions of 13 city flags.

The flags in Column Five's series include the five New York City boroughs, as well as several other towns in California. Many of the original city flags that the company chose had elaborate and busy seals on them, which the designers usually maintained but in drastically simplified versions. The results are flags that still express the core attitudes and attributes of the city without abandoning minimalism.

Simplified Flag Designs
Redesigned city flags using simplified and minimalistic design.
Regional Identity
Emphasizing the core attitudes and attributes of a city with redesigned flags.
Design Standards Improvement
Addressing the disregard for basic design principles by creating redesigned flags.

Who This Affects Most

Graphic Design
Opportunity for designers to explore simplified and effective ways of city representation.
Tourism
Usage of redesigned flags as a way to help tourists differentiate and identify different cities and their core values.
Urban Planning
City officials can utilize redesigned flags as a way to emphasize regional identity and foster community engagement.
SCORE
2.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 51%
Activity 14%
Freshness 8%