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City Flag Redesigns

Column Five Created a Series of Revamped and Simplified Urban Flags

— November 30, 2016 — Marketing
Many cities, and certainly most metropolises, sport city flags -- even though many citizens of those cities might not be aware of them. Perhaps that lack of awareness is for the better, as city flags also tend to flaunt a disregard for some basic design principles. In an attempt to remedy these ills, design studio 'Column Five' has created redesigned versions of 13 city flags.

The flags in Column Five's series include the five New York City boroughs, as well as several other towns in California. Many of the original city flags that the company chose had elaborate and busy seals on them, which the designers usually maintained but in drastically simplified versions. The results are flags that still express the core attitudes and attributes of the city without abandoning minimalism.
Trend Themes
1. Simplified Flag Designs - Redesigned city flags using simplified and minimalistic design.
2. Regional Identity - Emphasizing the core attitudes and attributes of a city with redesigned flags.
3. Design Standards Improvement - Addressing the disregard for basic design principles by creating redesigned flags.
Industry Implications
1. Graphic Design - Opportunity for designers to explore simplified and effective ways of city representation.
2. Tourism - Usage of redesigned flags as a way to help tourists differentiate and identify different cities and their core values.
3. Urban Planning - City officials can utilize redesigned flags as a way to emphasize regional identity and foster community engagement.
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